Delivering value from your employee benefits by driving engagement
At Adroit, we believe our role is not just to provide a benefits package that supports your people; it’s also to maximise the value of those packages to you and your employees or customers through sustained and multi-channel engagement.
No matter what level of bereavement support, estate planning and legal services you have selected as part of your benefits package, we can adjust the amount and type of user engagement we provide to suit your needs and complement your existing communications activities.
Introducing our benefits
To help you introduce your employees or customers to their new benefits package, we will provide you with a briefing document, which you can tailor with your own logo and company name. This will enable your employees or customers to know more about their new benefits package, what’s included and how it could help them.
We also have a briefing document you can circulate to managers so that they can answer any questions and understand the support we’ll provide.
If you need a summary of who we are and the benefits we’re providing for your intranet, newsletter or emails to colleagues and customers, we can provide this too. Or, if you have any bereavement pages on your website we can review and revise them for you.
Our co-branded microsites allow your team or customers to explore the services on offer in an easy to navigate, informative format. Your microsite will include your dedicated 0800 helpline number and a summary of the varied services available, including testimonials to aid take-up and hyperlinks to a glossary to help users understand the terminology. The microsite will also provide a guide to pricing and highlight exclusive discounts and offers to ensure users can see the value of utilising the benefits.
As part of the microsite service, we will also provide you with an online walk through of the site, highlighting the contents and navigation so that you can share it with your team.
Regular updates to drive uptake
There’s a whole range of user engagement content and services we can provide to ensure your employees or customers see the value of their benefits package and help them make the most of it.
We can provide webinars on a range of topics to help bring your benefits package to life and explain why its relevant and valuable. Topics include writing a will, probate and power of attorney and we are always open to suggestions for new content
- Colleague case studies
Nominate a colleague who has benefitted from using their entitlement and one of our professional writing team will interview them over the phone and write a case study that you can share on your benefits portal, intranet or internal comms activity
- Guest blogs and articles
We have a regular programme of blogs and articles on topics related to our benefits packages, creating fresh content for you to share across whichever internal comms or customer communications channels suit you best
We can provide an expert guest for your podcast to talk about any topic relevant to your benefits package, including bereavement, making a will, probate, conveyancing etc.
- On-site Events & Pop-ups
Our team can visit your site to give a talk to employees and answer any questions they may have, as well as attending your wellbeing/supplier events
Here’s a member of our team on site at John Lewis Partnership HQ, welcoming Partners back to the office during their ‘Reconnection Week’ initiative, whilst showcasing our will writing benefit. It was a busy few days spent at Victoria and Bracknell where we guided attendees around the will process, answering questions and providing advice.
- Employer Bereavement Booklet
You can tailor our downloadable booklet with your own logo and offer it to any employee who has experienced a bereavement, giving them a guide to all the practical steps they need to take and signposting them to sources of emotional support
- Calendar of Awareness Dates
We have a useful calendar of events and awareness days with ideas for content that you can use to help you keep referencing your benefits offering throughout the year
AWARENESS DAYS AND KEY DATES
◼ Carers’ Week
◼ Loneliness Awareness Week
◼ Children’s Hospice Week
◼ National Widows Week
◼ National Bereaved Parents Day
◼ 24/7 Samaritans Awareness Day
◼ International Day of Charity
◼ Youth Mental Health Day
◼ World Suicide Prevention Day
◼ World Alzheimer’s Day
◼ International Week of Happiness at Work
◼ World’s Biggest Coffee Morning
◼ Child Health Day
◼ World Mental Health Day
◼ Free Will Writing Month
◼ National Work Life Week
◼ World Hospice and Palliative Care Day
◼ Conflict Resolution Day
- Social Media Content
We can supply you with social media posts related to relevant calendar dates
- Press Releases and Joint PR
If you’re issuing a press release about your employee benefits or doing an article on the topic, we can work with you to provide content. Similarly, we use client success stories in our own PR activities, which could help you boost your brand
- Competition Prizes & Special Offers
We can offer free prize draw incentives for employees who utilise a specific benefit, along with ‘refer a friend’ offers
To find out more about how we can help you increase uptake of your benefits package by engaging your colleagues or customers, get in touch.
“Having met with The National Bereavement Service and Adroit, it quickly became clear their service was the perfect solution to assist our teams in supporting our bereaved families. Their nationwide coverage and their ability to act quickly…coupled with their compassionate nature sets them apart and we would have no hesitation in recommending them to any other service provider.”Roy Castle Lung Cancer Foundation
“We have many examples of where National Bereavement Service have gone out of their way to help our customers and their families. They genuinely do care for the bereaved and will do everything they can to support them at their time of need.”Neilson Financial Services
“The team at Adroit understand the way we work and have been happy to respond quickly when we want to increase awareness of the service to reach even more Partners. It is important to us that Partners are treated with delicacy and respect in their time of need; regardless of situation and Adroit carry this out with diligence, dedication and care.”John Lewis Partnership
“We have been exceptionally impressed with the level of client service and have only ever received positive feedback. Both our clients and our branches are extremely positive about the service.”Funeral Partners
"We are very pleased we decided to offer the NBS helpline and Adroit’s legal benefits to our employees with the ultimate goal of supporting their emotional and financial wellbeing. These services integrate well into our company’s overall wellbeing strategy and elevate our employer brand to attract and retain top talent as we continue to grow."Hermes
"It’s been a pleasure to work with Adroit since 2021. They are very passionate about growing our colleagues’ awareness of, and engagement with, the services provided. With regular dialogue and a collaborative approach to providing an innovative communications plan for next year and beyond, we know this benefit will go from strength to strength and give our colleagues the support they need during life’s most challenging moments."Aldi UK
End User Testimonials
The whole probate process was straight forward and very easy to understand, I was in a very wobbly frame of mind when I contacted you and uncertain of the procedure, but my fears were soon alleviated. My case was resolved within a month which I don’t think could be improved upon, very impressed. Excellent service at a very emotional time.
Your responses showed genuine concern for me during my bereavement. You kindly sought an answer to the legal question that I put to you and, happily for me, the answer was the one which I had hoped for. Your help has taken a load of worry from my mind, and I cannot thank you enough for your help and thoughtfulness.
Myself and my partner tick every box on who should make a will – making the webinar particularly informative. For peace of mind and security this is something that I now have made inroads to get completed. It’s great to have this service available to us!
Thank you for the webinar. I found it very interesting and informative. I have been thinking of making a will and sorting a power of attorney in recent weeks, so I am interested in taking this further. I believe my estate will fall into the inheritance tax bracket so learning more about this would be great.
Many thanks for the session – it was very insightful. It’s always so tricky dealing and discussing finances with parents on what will happen after they die, but the information provided a steer on how to broach the subject sensitively.